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How to write great Headlines (that convert)
Did you know that out of 10 people, 8 on average will read a Headline, but only 2 out of 10 will actually go on to read the content? Writing a headline that draws the attention is some form of art, but...
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How to craft words that boost your business goals
To start with, let me rephrase the action of writing a Newsletter. Writing a Newsletter is strategically delivering words that get people to take some form of action. Do you agree? The Business...
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What to do when your fountain of creativity runs dry
A week has passed and you still haven’t produced that piece of text, video, case study your boss asked you for. And the harder you try to get something going, the more your brain seems to return a...
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Without images, your ideas may be lost in a sea of words
“Without images, your ideas may be lost in a sea of words, and without words, the image may be lost to ambiguity”. This is a quote from Robert E. Horn, an award-winning scholar at Stanford...
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How to deliver valuable content with video
As an increasing number consumers connect to the Internet with one or several mobile devices, video becomes a powerful way to reach new customers. In this article, you discover a roadmap which helps...
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Podcasts. How to transform your precious content into a delightful listening...
This article covers these 3 topics: 1. The equipment you need. 2. How to make your voice sound good. 3. Publish the audio file on your WordPress platform (How To video) But before we delve into the...
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Why you must not ignore mobile website design (and what to do about it)
Statistics are to be taken with a pinch of salt. This one is innocent enough, revealing the phenomenon of mobile communication: Every day across the world 371’124 babies are born and 377’900 iPhones...
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Is your business ready for content marketing?
A few years back, many organisations jumped on the social media (read Facebook) bandwagon. But few actually reflected on what business outcomes they could expect from such a move. For example by...
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What do our customers really need? And how can we help?
This article introduces an easy to use but powerful tool – Customer Personas. The Customer Persona technique is a visual way to describe your existing and potential customers’ needs, worries and...
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Training: Lean Startup, Value Proposition Design & Business Model Canvas
My own Lean Startup story explains why I created Geneva Lean Startup Group back in June 2012, and why – almost 3 years later – we have grown to be a lively community of over 600 members. But first the...
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